Every once in a while a new idea comes along that changes everything. The original POWERBARŪ was one of those ideas. In 1983, a product that could fuel elite athletes was developed; they called it POWERBAR. The bar was the first of its kind and word spread to the point where it became a hit among athletes. In keeping with its legacy of innovation, POWERBAR products have now been formulated to incorporate groundbreaking research featuring the optimized carb blend called POWERBAR C2 MAX. C2 MAX delivers carbohydrates in a 2:1 ratio of glucose and fructose to maximize carbohydrate absorbtion during prolonged, intense exercise. A glucose-fructose carbohydrate blend can increase absorbtion (oxidation rate) and utilization by 20-50% as compared to glucose alone.